Thomas Kloos
CEO
[Something about leadership qualities and an eye for the big picture?] Search engine marketing since the new millennium started. Looking into the future and considering latest development. Serenity from real experience.
Articles by Thomas Kloos
SEO
Using SEO Tools Correctly: Not Every Problem is Truly a Problem
SEO tools are powerful instruments for optimizing websites. However, the numerous error messages and warnings they generate can be overwhelming and create the impression that your website is on the verge of collapse. Why this isn't the case and how you can leverage the data from SEO tools to your advantage will be explained in this article.
SEO
Outdated Content and Its Impact on SEO: Tips to Combat Content Decay
What should you do when a once-popular blog post gradually loses visibility and traffic? In this article, you'll learn how to prevent content decay and keep your website content fresh and relevant!
SEO
Paywalls and SEO – how to get your gated content ranked by Google
Paywalls are one possible model from monetizing a website’s content. They are especially popular with quality news sites and websites that offer highly valuable content that takes a lot of resources to produce. While it’s a great model for monetization, it’s always been tricky for SEO: if Google doesn’t see your content, how are they going to rank it?
ORM
Reputation Management – Saving your Good Image
“There is no such thing as bad advertisement” – What may have been true in times long gone doesn’t apply to the internet age anymore. Not only does the web grant each single user a much greater coverage and outreach it also never forgets.
Analytics
Google Analytics Basics
How do you know if your website is a success? Or how many users visit your website on a daily basis, how long they linger there, from where and how they reach the site or where they leave it? What can you learn from your visitors’ interaction with your website?
ORM
Does Google prefer negative or skeptical content?
After working on many and versatile Online Reputation Management projects we have seen a phenomenon that reoccurs over and over again: Negative or discriminating content about individuals or companies often ranks better than equal positive content
SEO
Google going for a mobile first index
To cater to the majority of users Google is changing its algorithms to calculate websites’ ranking positions based on their mobile versions.