PPC –
Google Ads

Advertising that is seen.

By the right people.

At the right moment.

With PPC you can reach potential customers quickly, effectively and in a targeted manner.
- Mag. Andrea Hofmaier. Senior Google Ads Manager

With paid advertising on Google, banner ads on the Google Ads Display Network and video ads on YouTube you can reach people quickly, targeted and effectively.

We create individual strategies so your paid ads are seen as helpful information and not as annoying advertising. In the end, you will get clicks from precisely those people who are genuinely interested in your offer.

As a certified Google Ads agency in Vienna, we invest your budget responsibly and profitably.

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Tell us about your project

Einige Referenzen aus Google Ads

Der Google Ads Workshop hat uns klare, konstruktive und vor allem umsetzbare Maßnahmen gegeben, wie wir unsere Ads Kampagnen optimieren können. Großartige Leistung!

Tina Johansen
NAGRA Kudelski

The clear introduction to Google Ads (in German)

In this book you will learn all the important basics about advertising with Google Ads, as well as some advanced tips and tricks.

The process of a Google Ads project

In the first step we define your goals and resources. We decide how we can offer you the greatest added value. You can use our expertise for:

  • One-time analysis of your Google Ads account and creation of a task list.
  • Consulting & training for your team, so you can better manage your campaigns in-house.
  • Continuous support & optimization of your campaigns. As an agency, we can take over the management of your Google Ads account, as well the responsibility for the success of your campaigns.

Paid ads have a huge advantage over other online marketing channels: you know exactly how much you invest and what you get back. As a certified Google Ads agency, we help you make your investment as profitable as possible.

Great ROI
You know exactly how much you invest and what you get back.

Der Ablauf eines Google Ads Projekts

Keywords
Die Keyword Strategie bestimmt die Kampagnenstruktur.

The plan: The keyword strategy

With Google Ads, a precise definition of the target group and keywords is even more important than with SEO. You pay for every single click. That is why you want every click to count.

We research which keywords your target audience uses, the intention behind those searches and the strength of the competition for these search terms. 
The strategy defines which search queries your ads will appear for, which ads will be shown to users and which landing pages users will be directed to after a click.

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The text ad

A good ad doesn’t only fulfill the most important best practices: Keywords in the ad copy, clear wording, avoidance of empty phrases, authority through size (ad extensions), call to action, optimized display URLs, and so on.

A good ad must first and foremost serve one purpose: It attracts the attention of the right people.

You pay for each click. So, the ad must serve as a filter and attract only relevant users. It should avoid getting clicks from users, who will never become customers.

We formulate your ads so that only those people who are actually interested in your product will click on them.

A good ad
... stands out from the crowd. It calls for attention. It’s a magnet for clicks.

Die Text-Anzeige in der Suche

Eine gute Anzeige erfüllt nicht nur die wichtigsten Best-Practices: Keyword im Anzeigentext, klare Formulierung, Verzicht auf Worthülsen, Autorität durch Größe (Anzeigenerweiterungen), Call to Action, optimierte Display-URLs, und so weiter.

Eine gute Anzeige muss in erster Linie einen Zweck erfüllen: Sie zieht die Aufmerksamkeit der richtigen Leute an.

Sie bezahlen für jeden Klick. Die Anzeige muss also auch als Filter dienen und nur relevante User anziehen, indem sie auf andere verzichtet.

Wir formulieren Ihre Anzeigen so, dass nur jene Leute darauf klicken, die auch tatsächlich an Ihrem Produkt interessiert sind.

... hebt sich von anderen ab.
 Sie fällt auf.
 Sie ist ein Magnet für Klicks.

Other ad formats

Static or dynamic banner ads offer a good way to present a product or brand in a visually appealing way. They are displayed on other websites, in apps and portals via the display network. Clicks on banner ads are significantly cheaper than clicks on text ads in the search network. Banners are particularly effective in the remarketing area.

Gmail ads can also be delivered via Google Ads. These ads are displayed in Gmail inboxes and can contain not only images, text or videos, but also interactive forms.

Video ads on the display network and YouTube are a great way to increase your brand awareness. Your video ads can be played before other videos start or as a commercial break in longer videos. 
These video ads are like TV commercials, with one very important difference: you can decide who sees your ad and who doesn’t.

Google shopping ads are a special type of ad, where your products get displayed directly in the search results. Unlike the classic text ads, they are not controlled by keywords, but are generated by a data feed of your online store. The data preparation is subject to exact specifications from Google, so that the ads can be accepted and displayed correctly.

The Targeting
Video ads on YouTube are a great way to increase your brand awareness.

The Targeting

Depending on the chosen goals, different targeting strategies are possible:

  • Keywords
    The “classic” Google Ads Targeting: Your text ads appear when users search for defined search phrases on Google.
  • Placement Targeting
    We select specific websites your ads will appear on. You can also define specific YouTube channels or individual videos for video ads.
  • Remarketing
    Users, who have already visited your website and behaved in a certain way will receive your ads as a reminder.
  • Categories of interest
    They target users, who are interested in specific topics such as travel, sports or entertainment.
  • Topic-related
    Your ads appear on pages focusing on specific topics.
  • Target groups with common interests
    Users who have searched for specific terms or have visited specific websites (e.g. competitor websites) will see your ads.
  • Geographic and language targeting
    You can target your ads to specific countries, cities or specific geographical locations and languages.
  • Demographic Orientation
    Here you can select e.g. gender, age and parental status.
  • Context Targeting
    Only if a website in the Display Network contains keywords defined by us will your ads be placed there.
Your goals dictate the targeting methods we choose for your campaigns.

Strategic issues

There are synergies between search engine optimization (SEO) and SEA, but there can also be cannibalization effects. 
Are Google Ads worthwhile for keywords – for example for the brand – for which you already rank in the first place in the organic search results?
Do you communicate the same message through your organic rankings as through Google Ads? Or do you use these two channels to address different target audiences?

We test strategies and answer these questions with facts and figures. Google Ads is not about being right. It is about achieving the best result.

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Industries we work in:

Potential customers often ask us: “Do you already have experience in our industry?”
From our point of view this is not an important criterion. We see ourselves as Google Ads experts, not as specialists for SEA limited to a specific industry.

The principles and techniques of search engine advertising remain the same, although the individual measures are weighted differently depending on the topic. Over the last 15 years we have become familiar with a wide variety of industries.

Branchen, in denen wir Erfahrung haben:

Potenzielle Kunden fragen uns oft: „Haben Sie bereits Erfahrung in unserer Branche?“
Aus unserer Sicht ist das kein wichtiges Kriterium. Wir sehen uns als Google Ads-Experten, nicht als Spezialisten für SEA beschränkt auf eine bestimmtes Branche.

Die Prinzipien und Techniken der Suchmaschinenwerbung bleiben gleich, wenn auch die einzelnen Maßnahmen je nach Thema anders gewichtet werden. In den letzten 15 Jahren haben wir uns als Agentur in sehr viele verschiedene Branchen eingearbeitet.

We have achieved goals for:

".kloos can be described as "the web agency" that takes time to understand the industry, market and goals and then builds brilliant strategies. With unparalleled technical knowledge, the team from .kloos was able to transform the landscape and leverage technology to our competitive advantage. I can highly recommend .kloos to any organization looking to grow their business quickly. "
Britta Steele, Chief Marketing Officer
Sixsentix Group

‘’When working with agencies, what is really important to me is that there is no client-agency relationship, but rather a proper team feeling. With .kloos I truly felt that they want us to succeed just as much as we do. This created a lot of trust, and with quality work, that .kloos provided, we definitely got to a higher level together.’’
Vanja Lazic, CMO
Store Room

"We were super happy with all the workshops given by .kloos. We learned a lot about SEO and could immediately apply the knowledge in our daily work. Daniel used examples from our own website in the trainings, showed us what to pay attention to and where the biggest potentials were. Altogether, it was extremely helpful and actionable. Thank you!"
Sonja Kohlreiter
WienXtra

“.kloos has always been more than willing to reply to our every request promptly and efficiently. The team carefully studied and optimized many aspects of our website, so that we see huge improvements across all target countries and language versions. They helped us with the restructure of our Google Ads campaigns, a change that made the campaigns more efficient and profitable. “
Paul Duff, CEO
BIZ Courier

“The Google Ads workshop gave us clear, constructive and actionable advice on how to adjust and improve our Ad’s and conversions according to our needs. Great value for money!”
Tina Johansen
NAGRA Kudelski

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