Search engine ­optimization: SEO

Optimize visibility.

Get more clicks.

Increase your profits.

Behind every search there is a person. We help you reach this person at the right moment.
- Mag. Daniel Marx. Head of SEO

With professional search engine optimization, you can improve your website's rankings on Google and other search engines and become more visible to your target audience. Your customers will see you at the right time in the right place: when they search for your offering on Google.

As one of the leading SEO agencies in Vienna, we have both the know-how as well as years of experience to make your project a success.

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Tell us about your project

Diesen Unternehmen konnten wir mit SEO schon helfen

.kloos can be described as "the web agency" that takes time to understand the industry, market and goals and then builds brilliant strategies. With unparalleled technical knowledge, the team from .kloos was able to transform the landscape and leverage technology to our competitive advantage. I can highly recommend .kloos to any organization looking to grow their business quickly.

Britta Steele, Chief Marketing Officer
Sixsentix Group

What is SEO?

What is search engine optimization? How does SEO work? And why should you even bother with it?

Every day, 5.6 billion search queries are typed into Google’s search slot. 86% of all users click only on the results on the first page. Websites, that are not listed here, are virtually invisible.
SEO encompasses all measures that lead to a website achieving better rankings on the search result pages (SERPs) of Google & Co. There is a secret, complicated algorithm behind the ranking of the search results by Google, which tries to show the best results for each individual search query.

More than 200 ranking factors with different weightings determine how the search results page is ultimately composed. While nobody knows exactly what those factors are, we can use what we do know to improve the visibility of your site.

Put simply, we have three major levers at our disposal for this: relevance, popularity and user experience. You usually get to page 1 through improved relevance and popularity. Once you are there, the third lever comes into play: the user experience.

The clear introduction to SEO for 2021 (in German)

This book is aimed at webmasters, bloggers, developers and SEO beginners: anyone who wants a clear and actionable introduction to search engine optimization.

The process of an SEO project

SEO is not a one-time thing, but a continuous process. In order to achieve long-term success, continuous development of your content and ongoing optimization of your site are important.

Nevertheless, we usually start every SEO project with an initial phase in which we analyze your web presence in detail and develop strategies to best reach your target audience. Even though each project is unique, there are usually 4 areas that we as an SEO agency cover in the initial phase of each project.

 

These four areas are:

  • Keyword research & strategy
  • Onpage SEO Audit & Optimization
  • Offpage SEO Analysis & Strategy
  • Tracking Setup

We take care of all technical, structural and content-related aspects of your website so that you have the best and most relevant answers for your target audience, with the goal of getting ranked at the top by Google.

4 areas of SEO
Keyword strategy
Onpage SEO
Offpage SEO
Tracking Setup

Keyword research & strategy

We start every SEO project with the development of a meaningful keyword strategy.

First comes the definition of your target audience:

  • Who are your potential customers?
  • What problems, interests and questions do they have?
  • What language and terms do they use?

When we know who we want to address, we start with a keyword brainstorming: we don’t want to know how you describe your product, but how potential customers would look for it.

We research which keywords come into question, how often they are searched at all (search volume), and what kind of content the searchers expect (intention). Additionally, we find out how difficult it is to rank for relevant keywords. An analysis of your competitors’ websites shows which search terms (keywords) they target and how difficult it will be for us to beat them.

In the end, we have our keyword strategy: we know exactly which topics, questions and search phrases we want to cover, which pages of the website we want to rank with and what additional content we need to build.

Understand HOW your customers search to determine for WHICH keywords your site should rank with WHAT content.
Verstehen, WIE Ihre Kunden suchen, um festzulegen, für WELCHE Keywords Ihre Seite mit WELCHEN Inhalten ranken sollte.
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We support you in the creation of optimized content for your website, with guest contributions for link building and in the training of your copywriters. We will also be happy to help you find topics and formulate content that is suitable for both, your target audience and search engines.

Offpage SEO

Off-page SEO is the term used to describe all activities that take place outside your own website. The focus lies mainly on links from other websites as well as mentions of your brand on the web.

We analyze the existing backlink profile of your website, define strengths and weaknesses and try to save the value of “lost” links by setting redirects.

We also analyze the backlinks of your competitors. From this, we can not only assess the strength of the competition, but also deduce what our goals are: How many links, of what quality, do we need to build in order to beat them. We also get ideas for niche-typical link sources in order to use these resources for you.

Finally, we create a strategy for building new, high-quality backlinks. The strategy includes where and, above all, how we can get such links.

We focus on qualitative link building and only create links that really add value for you.

Your pages and content gain a valuable authority on the web. They are mentioned and referenced on numerous other relevant sites.

Offpage SEO

Unter Off-Page SEO versteht man alle Maßnahmen, die abseits der eigenen Website stattfinden. Im Fokus stehen dabei vor allem Verlinkungen von anderen Websites sowie Erwähnungen Ihrer Marke im Netz.

Wir analysieren das bestehende Backlink-Profil Ihrer Website, definieren Stärken und Schwächen und versuchen den Wert „verlorener“ Links durch das Setzen von Weiterleitungen zu retten.

Zudem analysieren wir die Backlinks Ihrer Konkurrenz. Daraus können wir nicht nur die Stärke des Wettbewerbs einschätzen, sondern auch ableiten, was unsere Ziele beim Linkaufbau sind. Wir bekommen auch Ideen für nischentypische Link-Quellen, um diese Ressourcen auch für Sie zu nützen.

Schließlich erstellen wir eine Strategie für den Aufbau neuer, qualitativ hochwertiger Backlinks. Die Strategie beinhaltet, von wo und vor allem auch wie wir solche Links bekommen können.

Wir setzen dabei auf qualitatives Link Building und bauen gezielt nur solche Links auf, die Ihnen tatsächlich Mehrwert bringen.

Analysis & Tracking Setup

In order to be able to understand the effects of the implemented SEO measures, it is important to have a functioning analysis & tracking setup that provides clean data.

This gives us with all the data we need to make important and, above all, correct decisions.

To make the performance of the website on Google measurable, we use the Google Search Console as well as other SEO tools. These help us track how the visibility of our keyword sets develops over time.

With Google Analytics we track the traffic on your website, so we can see which visitors come to your site via search engines and how they behave. We define useful actions – in addition to simple page views – that visitors can perform on the website and track them as events and goal conversions.

Ongoing SEO
SEO is not a sprint, but a marathon. Our goal is a sustainable increase of rankings and traffic.

Ongoing SEO measures

Once the initial optimization is complete, we evaluate the results and define further measures to support long-term success.

The two areas with the greatest potential for ongoing optimization are firstly a solid content strategy and secondly the creation of new backlinks.

The goal is to increase the visibility of a website in the long term. As one of the leading SEO agencies in Vienna, we would be happy to support you in this.

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Industries we work in

Potential customers often ask us: “Do you have any experience in our industry?”

From our point of view this is not an important criterion. We see ourselves as SEO experts, not as experts in SEO limited to a specific topic.

The principles and techniques of search engine optimization remain the same, although the individual measures are weighted differently depending on the topic. Over the last 15 years we have become familiar with a wide variety of industries.

Branchen, in denen wir Erfahrung haben:

Potenzielle Kunden fragen uns oft: „Haben Sie bereits Erfahrung in unserer Branche?“
Aus unserer Sicht ist das kein wichtiges Kriterium. Wir sehen uns als SEO-Experten, nicht als Experten für SEO beschränkt auf ein bestimmtes Thema.

Die Prinzipien und Techniken der Suchmaschinenoptimierung bleiben gleich, wenn auch die einzelnen Maßnahmen je nach Thema anders gewichtet werden. In den letzten 15 Jahren haben wir uns in sehr viele verschiedene Branchen eingearbeitet.

We have achieved goals for:

".kloos can be described as "the web agency" that takes time to understand the industry, market and goals and then builds brilliant strategies. With unparalleled technical knowledge, the team from .kloos was able to transform the landscape and leverage technology to our competitive advantage. I can highly recommend .kloos to any organization looking to grow their business quickly. "
Britta Steele, Chief Marketing Officer
Sixsentix Group

‘’When working with agencies, what is really important to me is that there is no client-agency relationship, but rather a proper team feeling. With .kloos I truly felt that they want us to succeed just as much as we do. This created a lot of trust, and with quality work, that .kloos provided, we definitely got to a higher level together.’’
Vanja Lazic, CMO
Store Room

"We were super happy with all the workshops given by .kloos. We learned a lot about SEO and could immediately apply the knowledge in our daily work. Daniel used examples from our own website in the trainings, showed us what to pay attention to and where the biggest potentials were. Altogether, it was extremely helpful and actionable. Thank you!"
Sonja Kohlreiter
WienXtra

“.kloos has always been more than willing to reply to our every request promptly and efficiently. The team carefully studied and optimized many aspects of our website, so that we see huge improvements across all target countries and language versions. They helped us with the restructure of our Google Ads campaigns, a change that made the campaigns more efficient and profitable. “
Paul Duff, CEO
BIZ Courier

“The Google Ads workshop gave us clear, constructive and actionable advice on how to adjust and improve our Ad’s and conversions according to our needs. Great value for money!”
Tina Johansen
NAGRA Kudelski

We have achieved goals for:

".kloos can be described as "the web agency" that takes time to understand the industry, market and goals and then builds brilliant strategies. With unparalleled technical knowledge, the team from .kloos was able to transform the landscape and leverage technology to our competitive advantage. I can highly recommend .kloos to any organization looking to grow their business quickly. "
Britta Steele, Chief Marketing Officer
Sixsentix Group

‘’When working with agencies, what is really important to me is that there is no client-agency relationship, but rather a proper team feeling. With .kloos I truly felt that they want us to succeed just as much as we do. This created a lot of trust, and with quality work, that .kloos provided, we definitely got to a higher level together.’’
Vanja Lazic, CMO
Store Room

"We were super happy with all the workshops given by .kloos. We learned a lot about SEO and could immediately apply the knowledge in our daily work. Daniel used examples from our own website in the trainings, showed us what to pay attention to and where the biggest potentials were. Altogether, it was extremely helpful and actionable. Thank you!"
Sonja Kohlreiter
WienXtra

“.kloos has always been more than willing to reply to our every request promptly and efficiently. The team carefully studied and optimized many aspects of our website, so that we see huge improvements across all target countries and language versions. They helped us with the restructure of our Google Ads campaigns, a change that made the campaigns more efficient and profitable. “
Paul Duff, CEO
BIZ Courier

“The Google Ads workshop gave us clear, constructive and actionable advice on how to adjust and improve our Ad’s and conversions according to our needs. Great value for money!”
Tina Johansen
NAGRA Kudelski

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