Google Analytics is the most common tool to record how users come to your website and how they behave there. A lot of relevant data is automatically recorded in the standard installation:
How many visitors come to your website?
Through which channels do these visitors come?
Which and how many subpages do they view?
However, this automatically collected data is not sufficient to come to specific conclusions for many websites or online stores. We extend the standard Google Analytics setup to capture exactly those actions that are really interesting for you on your website. This includes tracking events, setting targets, funnels and campaigns, and segmenting and filtering incoming data.
For online stores, we support you in setting up a functioning e-commerce tracking system, so that you not only know the total number of transactions, but also receive precise data on products sold and sales figures and can link them to other data. For example, it is possible to determine which source or advertising measure generates how much turnover.
We also ensure that your Google Analytics installation meets the high requirements of the General Data Protection Regulation (GDPR).