Google Analytics
& Tag Manager

To be successful, you have to define success and make it measurable. This data allows you to make the right decisions and plan further steps.

The continuous and precise analysis creates a feedback loop that allows us to respond promptly to changes, trends or problems and to find suitable solutions.

We are convinced that decisions can only be as good as the information on which they are based. With a solid analysis setup, we can work with you to define the best possible approach. It is important to collect clean data, define clear goals and evaluate the data to understand whether these goals are being met.

In a first step, we work together to determine which data we want to collect: What are your company’s goals and what are the objectives of the website? From this we can then derive which concrete KPIs, key figures and data we need to track in a targeted manner.

Google Analytics is the most common tool to record how users come to your website and how they behave there. A lot of relevant data is automatically recorded in the standard installation:

How many visitors come to your website?
Through which channels do these visitors come?
Which and how many subpages do they view?

However, this automatically collected data is not sufficient to come to specific conclusions for many websites or online stores. We extend the standard Google Analytics setup to capture exactly those actions that are really interesting for you on your website. This includes tracking events, setting targets, funnels and campaigns, and segmenting and filtering incoming data.

For online stores, we support you in setting up a functioning e-commerce tracking system, so that you not only know the total number of transactions, but also receive precise data on products sold and sales figures and can link them to other data. For example, it is possible to determine which source or advertising measure generates how much turnover.

We also ensure that your Google Analytics installation meets the high requirements of the General Data Protection Regulation (GDPR).

Apart from the behaviour of the users on your website, we can also measure the performance of your website. With the Google Search Console, professional SEO tools such as SISTRIX or SEMrush and ranking trackers such as AWRcloud you can see how the visibility of your website develops for different search terms.

Other tools allow us to monitor the page speed, accessibility and “health” of a website.

The mere collection of data alone does not give you any advantage. What will help you are specific measures that we derive from the data. In order to define and implement these measures, we have to ask the right questions and interpret the data correctly.

It is particularly important to distinguish between correlation and causality. A correlation usually does not mean much. All that can be seen from this is that two or more developments occur at the same time and in a similar manner. Whether these developments influence each other is another question. Causality, on the other hand, means that an event or development has a direct influence on another development.

To better understand developments, we use tools like Google Data Studio to visualize, connect and compare data from different sources.