A Google MyBusiness listing is essential to many smaller and local businesses. Not only does the listing appear prominently for searches for the business name or brand , but it can also appear for more generic searches in the so-called “localpack”, local search results and, of course, Google Maps. Especially on mobile devices, this local-pack takes an extremely prominent position and pushes the other organic search results further down.
In competetive niches, it is often easier to rank with the local MyBusiness listing than in the “normal” organic search results. Although the most important contact data, such as address, phone number or opening hours are already displayed directly on Google, many users click on the “Website” button to get more detailed information about the business and its service on the website.
But how many users actually click on that website button and visit the website via the local results?
Google MyBusiness as referrer
Sure, in the Google MyBusiness backend there are some reports, showing the number of impressions (how often my listing appeared), clicks on the phone number, get directions button or website button and some other data: