Design isn't just about the surface-level appearance of your projects and products. Every detail matters, from your logo to your font, colors, and arrangements. Your design choices can make a big impact on how your customers perceive your company and products. That's why we're here to help you create a corporate design and UX design that truly represents your brand.
and UX Design
Improve user experience.
Create a design that reflects both your brand identity and resonates with your customers.
The team of .kloos understood my requirements exactly and implemented the corporate design, the website, as well as the marketing measures exceeding all expectations. The staff is highly professional, very empathetic and creative. I am thrilled by the collaboration and the results. Thank you very much!
- What is UX Design?
- What do we focus on in UX Design?
- The process – How does the implementation of UX Design work
Why Corporate Design?
Corporate design, also known as brand identity or visual identity, refers to a unified and consistent appearance for all communication channels of your company, including logo, business cards, brochures, trade show stands, car wraps, website, social media, and more. A well-executed corporate design ensures a strong and recognizable brand and product image.
Here are some of the advantages of professional corporate design for your company:
A well-executed corporate design establishes a professional image for your company, which can enhance customer trust and credibility.
- Brand recognition
When your corporate design is consistently applied to all communication channels and marketing mediums, including business cards and websites, it fosters brand recognition and boosts its awareness.
A thoughtfully crafted corporate identity has the potential to differentiate your company from its competitors and establish a distinct presence in the market.
A cohesive corporate design unites diverse elements of your company’s identity, including your logo, color scheme, typography, and visuals, into a unified whole
- Marketing efficiency
Having a well-designed corporate identity with established guidelines for visual elements simplifies the process of creating marketing materials.
In summary, a professional corporate design can help your company to craft a professional image, stand out from competitors, and create a consistent visual identity for all your marketing materials.
Typically, our cooperation begins in one of two initial situations.
- You already have a corporate design.
We utilize your current corporate design as a basis to create an online presence that aligns with the principles of UX design. Additionally, we offer the option to upkeep your corporate design as needed.
- You would like to have a new corporate design.
We work closely with you to create a corporate design that aligns with your brand’s expectations for both print and online products.
At our company, we believe that creating a corporate design is a collaborative process where designers, marketers, and executives combine their respective expertise and work together to develop an effective and cohesive corporate design that aligns with your business goals.
We start the process by analyzing what makes your company unique and developing a design concept that captures your brand essence. We also consider your competitors and market developments to create a design that sets you apart from the competition.
Important questions are:
- What are the objectives of our organization?
- Who constitutes our target group?
- What emotions do we aim to convey?
- How do we intend to shape our perception?
To start off, we focus our attention on the logo as it serves as the primary and crucial representation of our brand to the public eye. Prior to its creation, we carefully deliberate on the appropriate motifs to include and exclude and make preliminary choices concerning typography and color schemes.
Additionally, we incorporate mood boards into this initial phase to aid in crafting a visual concept. This step assists in identifying the emotions we wish to convey and the message we want to convey through our imagery. By defining this visual direction, we can establish a clear vision for our brand identity.
Through collaborative consultation with you, the concept undergoes multiple refinement stages in which we incorporate feedback. We experiment with various color schemes and fonts and may even create additional elements such as signets or graphics to enhance the logo.
It is essential not to overlook the significance of selecting the appropriate font. Choosing the right font can make a significant impact on the overall brand identity. Custom lettering is frequently hand-drawn and digitized, particularly for logos, to achieve a unique and distinct appearance.
Once all discussions and adjustments have been made, we proceed to develop a comprehensive corporate design manual. This document encompasses all relevant information, such as color codes, typography, imagery, and iconography, depending on the project’s scope. Additionally, the manual establishes the minimum size requirements for the logo and outlines specific guidelines for logo placement, including any restrictions on how it may not be used.
The corporate design manual serves as the primary reference point for all future projects, and it is essential to adhere to its guidelines consistently.
Using the corporate design manual as a guide, we proceed to implement all desired elements across both print and digital platforms.
Within the print realm, we can produce an array of materials, including business cards, brochures, and product packaging. Additionally, we offer bespoke solutions for car wraps, trade fair booth displays, and other unique needs.
In the digital sphere, we specialize in developing custom programming solutions for websites and creating templates for social media, Google Display Ads, newsletters, and more. Our design philosophy emphasizes user experience (UX) to ensure that our digital creations are both visually appealing and intuitive to navigate.
What is UX Design?
UX, an acronym for “user experience,” is a design philosophy that prioritizes the end user’s experience. For established websites, this entails evaluating and enhancing the user experience to make it as user-friendly and intuitive as possible. Conversely, when developing new websites, UX designers consider the user experience from the outset, particularly with regards to navigation and readability.
What do we look for in UX design?
UX design is a holistic approach that impacts all design subareas. To provide a brief overview, we consider the following aspects:
- Website navigation should be effortless and straightforward.
- The website’s appearance should be clean and uncluttered, with unnecessary elements avoided.
- User experience should be intuitive, with no need for excessive thinking.
- Users should have control over their experience, with clear indications of where they can navigate and what happens next.
- Processes and pages should be structured similarly to other subpages, with a predictable layout to facilitate navigation.
- Complex processes should be broken down into single, easy-to-follow steps, particularly for mobile devices, which have limited space and reduced typing capabilities.
- We integrate micro-interactions and animations from the beginning, rather than as an afterthought.
- Accessibility considerations, such as color selection, contrast, and element size, are essential to ensure that all users can navigate the website with ease.
The process - How does the implementation of UX design work?
When optimizing an existing website, our top priority is to thoroughly analyze the user flow and sitemaps. However, when creating a new website, we priorities incorporating navigation paths and sitemaps in the planning process from the outset. This involves discussing and factoring them into subsequent steps to ensure a seamless user experience.
User flow analysis
We conduct a comprehensive user-focused analysis of your existing website, which involves examining key factors such as who visits the site, the intended goal, and how that goal is achieved. To ensure maximum user engagement and retention, we emphasize the importance of keeping navigation simple and straightforward, avoiding any major detours that may lead to user frustration or abandonment. Our analysis encompasses all potential pathways that a customer may take.
Sitemaps - Optimization of menus
The primary means by which users interact with sitemaps is through menus and their associated navigation. Our objective is to strategically structure the placement of content within these hierarchies and sequences, prioritizing the most relevant and essential information for rapid, intuitive access by users.
Testing with wireframes & prototyping
To ensure optimal user navigation and experience, we utilize click dummies and wireframes prior to final page creation. These tools allow us to test and iterate on different scenarios, uncovering potential weaknesses or misdirections that we can then address. In this testing phase, designers, programmers, and customers collaborate to consider a range of viewpoints and perspectives.
In addition, we also pay close attention to the responsiveness of the page, particularly how it renders on different screens. This ensures that crucial processes, such as purchasing, are easily accessible and navigable, even on mobile devices. Ultimately, our goal is to create a seamless, intuitive user experience that meets the needs of all users.
Fonts have personality – to find the ones that suit your brand, we try various fonts and finally create a sheet where all the specifications for different headlines and captions are set.
Good fonts have many cuts so it is often enough to use one font for the entire project. First and foremost, it is important to create a recognizable style.
Many people choose free or low-cost stock photos to save money, as they can be found on various websites covering a wide range of topics. However, if budget allows, it is highly beneficial to hire a skilled photographer to capture images that truly represent your brand and enhance your website’s appeal. It is important to note that finding and editing suitable stock photos can be time-consuming if you want a unique and personalized website.
Alternatively, if stock photos or regular photos do not seem suitable, effective infographics can be the solution. We are happy to create custom infographics that visually convey complex information in a clear and engaging way. By investing in high-quality visuals, you can set your website apart and make a lasting impression on your audience.
Considerations for effective visualization include:
- Consistency with the brand’s character.
- Consistency with the overall website design.
- Uniformity among visual elements (e.g., using a consistent style of icons or graphics).
Ultimately, it’s important to find visual elements that align with the brand’s identity and create recognition value, rather than solely following current trends or preferences.
Interaction elements need to be designed in a simple and meaningful way to ensure targeted use. When designing such elements, usability and accessibility should be considered. For instance, a significant portion of the population is affected by red-green vision impairment, hence, communication should not rely solely on color, but also be supported by icons:
Our offer for your design project
Our area of expertise lies in developing exceptional and professional branding solutions. Irrespective of the scale of your business, our team collaborates closely with you to comprehend your brand values and create a design that resonates with your target audience. We offer a basic corporate design package for small businesses that covers custom logo design, business card design, web/UX design, and your personal corporate design manual. Additionally, for larger companies, we offer a comprehensive corporate design package that includes all the essential elements required to establish a robust and cohesive brand identity. Whether you are looking to modernize your existing corporate design or launching a new start-up, we can help you achieve your objectives.
Industry sectors in which we are experienced
Clients frequently inquire, “Do you have prior experience in our industry?” However, we believe that being industry-specific is not crucial. Our forte lies in designing, not in specializing in a particular field. We have worked with numerous industries and gained vast knowledge over the years.
Our design expertise encompasses a wide range of areas, including but not limited to:
- E-commerce, webshops, and retail websites
- Healthcare providers such as doctors, clinics, and psychotherapists
- Law firms and legal professionals
- Tourism and hospitality industry, including hotels
- Real estate portals, developers, and brokers
- Telecommunications industry
- Financial service providers, banks, and insurance companies
- International and multilingual design projects
- Business-to-business (B2B) services
We have extensive experience in these areas and are equipped to provide custom design solutions tailored to your specific needs.