Custom web design – Tailor-made high-end solutions with WordPress

04. 06. 2024

38% of users leave websites they find unattractive. In addition, 75% of a website’s credibility is influenced by it’s design1. Layout, color scheme, typography, navigation, interactivity, and other factors should not be underestimated when designing a website, as they influence the first impression of a brand and the user experience. Custom web design allows you to create a website that is specifically tailored to your needs, your brand, and your target audience. The WordPress CMS provides the ideal foundation for implementing such custom solutions.

What is custom web design?

Having a strong web presence has become a must for businesses to succeed. When potential customers land on a website, they have a few seconds to decide whether or not they want to stay and what they think of the brand.

The right balance of text and visual elements, effective navigation, appropriate fonts in the right size, placement of content and negative space, choice of colors, integration of interactive elements, responsive design, clear calls to action – all these factors contribute to the impact of a website.

Web designers work with a variety of design elements to create a website that is attractive, intuitive to navigate, and accessible. However, this is not only about aesthetics, but also about technical aspects such as structure and UX design. The goal is to give the website a consistent look and feel by ensuring that all elements are coordinated and fit together.

Good web design means that the website is tailored to your needs, your brand and your target audience.

This is where custom web design comes in: custom web design offers the ability to create custom websites with individual design and maximum flexibility. Unlike theme-based websites, which are less expensive but have certain limitations in terms of functionality, design and technology, custom themes open up unlimited possibilities. A custom website is completely unique, stands out from the competition, and fully meets your individual requirements.

Benefits of custom web design with WordPress

The WordPress content management system has established itself as a flexible and powerful platform on which to build custom website solutions. The strength of WordPress for custom web design lies in its adaptability. The CMS allows you to develop your own themes and integrate powerful plugins. This gives designers and developers almost limitless design freedom. With WordPress, a high degree of personalization can be achieved that goes far beyond what is possible with standardized solutions.

Compared to Wix, Jimdo or Weebly, for example, WordPress impresses with its excellent usability and ease of use. Content is managed through an intuitive interface and is easy to use even for users without programming knowledge. It is the world’s most widely used CMS for a reason.

Custom web design with WordPress: Project Process

1. Kick-off meeting

The custom web design process begins with a detailed kick-off meeting where we discuss your ideas and goals, define website requirements, and determine the project timeline and process.

During the initial meeting, the following will be covered:

  • Design: Ideas & Wishes
  • Technical requirements: Hosting, functionality, connections
  • Structure: site map, levels, menu navigation
  • Content: existing or new content to be created
  • Timeline & Feedback Loops

You will receive a project plan and timeline as well as specific to-dos for both you and us as a result of the kick-off meeting.

2. Analysis

Before we get started, we will conduct a comprehensive needs analysis that will help us in the design of your web site. We analyze the competition and define the target audience. Sometimes it can be useful to create personas to develop a common understanding of the target audience.

If we are not creating a new website, but rather a relaunch, we will also analyze the functionality and appearance of the existing website. This will allow us to determine what is working well and what isn’t working well.

3. Concept

Based on the information from the kick-off meeting and the analysis, we create a concept for the new website. This will include:

  • Content concept
  • Navigation structure and user interface
  • Consideration of SEO criteria
  • Checking the technical feasibility of special features

4. Designing

4.1 Preliminary work

You may already have specific ideas about how you want your website to look – we welcome your input. Otherwise, we will develop a concept from scratch or work with your existing corporate identity.

We’ll doodle and visualize as much as possible during the initial design phase. We gather ideas, test different possibilities and experiment with design elements.

The design process is not linear, but creative and multidimensional.

4.2 Corporate Design

In the second step, we create an individual corporate design for our clients, which visually represents the values, philosophy and uniqueness of the respective brand and ensures a consistent corporate image. In this way, the corporate design not only creates a visual identity, but also contributes to brand awareness and promotes the trust and loyalty of (potential) customers.

Design components

4.3 Website design

During the development of the brand identity, the basic structure of the website is already crystallized. We then create the design based on the corporate design.

We usually start with a mockup of the home page so that you can see colors, fonts and other elements in action and judge for yourself how they affect the viewer. We make it a point to actively involve our clients in the design process. Based on your feedback, we adjust and develop the design until it meets your expectations.

Design system
We then create a design system that encompasses all recurring components throughout the site and sets clear standards for how they should be used. A design system goes beyond simple UI kits and style guides by not only specifying design elements such as color palettes and fonts, but also ensuring a consistent user experience across all channels and media.

Example of the behavior of design system components on different display sizes:
Footer with one column, two columns and three columns

In consultation with you, we define all the necessary elements and implement the design system on all pages.

Responsive Web Design

The components of the design system are defined for all common screen sizes (desktop, tablet, and mobile) to ensure a consistent and high-quality user experience. With responsive web design, websites are developed and designed to look and function well on a variety of devices with different screen sizes and resolutions.

From WordPress Development to Launch

Throughout the web design process, designers and developers work closely together to ensure the technical implementation of visual concepts runs smoothly. Our development team brings your vision to life in the backend, building a user-friendly and efficient website.

Once the programming is complete, the site can be filled with content. We are happy to do this for you, or you can enter the content yourself with our support.

The site goes through extensive quality assurance and we test all functions before going live. We also support you during the live launch and offer a workshop for your editors to learn how to use WordPress and make changes to the content. Of course, you get full and unrestricted editing rights to the site.

Custom Web Design for Your Brand

Choosing the right partner for your company’s custom web design is critical because it’s not just about technical implementation – it’s also about understanding your vision and goals. Good web design requires technical know-how, industry knowledge, an eye for design, creativity, flair, and an understanding of the user experience. This is the only way to ensure that your website is tailored to the needs of your target audience, effectively communicates your values, and contributes to the success of your business.