Thomas Kloos

On-page SEO refers to all search engine optimization measures that are implemented directly on your own website. These include meta tags, heading structures, content quality, internal linking, and technical aspects such as page speed and mobile-friendly design. The aim is to prepare the page in a way that makes it easy for search engines to understand and easy for users to navigate. Unlike off-page optimization, which focuses on external factors such as backlinks, website owners can directly influence on-page optimization themselves.

Search engine optimization does not have to be complicated. Often, simple practices have the greatest impact. This article presents a selection of concise SEO tips that have proven effective in practice. The goal is to highlight the key levers that can measurably improve visibility and rankings - without unnecessary effort.

GEO is the logical next step of SEO. If you want to be visible in AI-generated answers today, you need Generative Engine Optimization as well as a solid SEO foundation. Here are the 3 most important GEO steps you can take right now.

Organic traffic is declining, AI Overviews generate hardly any clicks, and AI chatbots are fundamentally changing search behavior. But this shift is also creating new opportunities for visibility—if you know where to start. We reveal 3 opportunities you can leverage with GEO—Generative Engine Optimization.

Search intent describes the goal behind a search query. It shows what users expect when they enter a specific keyword into Google. Are they looking for information, planning a specific purchase, or navigating to a particular page? This distinction is essential because Google does not simply look for matching words; it looks for content that matches the intent behind the search.

Without the right keywords, any SEO strategy is like a ship without a compass: you can't really tell where you're heading. However, keyword research isn’t just about typing a few terms into a tool and picking the ones with the highest search volume. The best rankings come from understanding your target audience, speaking their language, and knowing what they're actually searching for. Anyone who ignores this may produce content—but misses the real goal: reaching people.

There are countless pages on virtually any topic on the internet. For example, if we enter the question, "How does SEO work?" into Google, the search engine finds around 2.7 million pages or documents. And this is only the part of the internet that Google has crawled and indexed—namely, the pages that Google has discovered and considered important enough to include in its index.

Understanding how search engines work is essential for anyone who wants to be found online, whether through an online shop, corporate website, or blog. Those who understand how search engines find, evaluate, and display content can take targeted steps to become visible in search results.

AI Overviews are increasingly answering search queries directly, often without users clicking on a result. In this article, we explore what this means for traffic, rankings, and the entire customer journey. We also share practical strategies website owners can use to adapt and remain visible in the age of AI-powered search.

SEO tools are powerful instruments for optimizing websites. However, the numerous error messages and warnings they generate can be overwhelming and create the impression that your website is on the verge of collapse. Why this isn't the case and how you can leverage the data from SEO tools to your advantage will be explained in this article.

What should you do when a once-popular blog post gradually loses visibility and traffic? In this article, you'll learn how to prevent content decay and keep your website content fresh and relevant!

Paywalls are one possible model from monetizing a website’s content. They are especially popular with quality news sites and websites that offer highly valuable content that takes a lot of resources to produce. While it’s a great model for monetization, it’s always been tricky for SEO: if Google doesn’t see your content, how are they going to rank it?

How do you know if your website is a success? Or how many users visit your website on a daily basis, how long they linger there, from where and how they reach the site or where they leave it? What can you learn from your visitors’ interaction with your website?

To cater to the majority of users Google is changing its algorithms to calculate websites’ ranking positions based on their mobile versions.