Which is the best position for your AdWords ad? Most would clearly vote for the first position. We argue: it depends.
The first position clearly has two advantages: Firstly, the ad displayed at the first position gets the most clicks and it is placed even above the organic search results. This can be helpful since countless users still don’t know the difference between organic and paid search results. Secondly, when applied correctly, the first three ads displayed acquire more space than the organic results.
In fact, if the campaign is about branding or market dominance, it is advisable to run for top positions. Read more