Which is the best position for your AdWords ad? Most would clearly vote for the first position. We argue: it depends.

The first position clearly has two advantages: Firstly, the ad displayed at the first position gets the most clicks and it is placed even above the organic search results. This can be helpful since countless users still don’t know the difference between organic and paid search results. Secondly, when applied correctly, the first three ads displayed acquire more space than the organic results.

In fact, if the campaign is about branding or market dominance, it is advisable to run for top positions. Read more

When talking about AdWords or managing an AdWords campaign, it is all about click rates, keywords, schedules, bids etc. We too often forget the most important tool, which is the ad itself.

In fact, a potential client sees nothing but your ad. It is hence up to a successful wording to communicate your message and to fire the expectations. To make it clear: the ad should definitely be the core of every AdWords campaign.

The typical ad contains a headline, two lines of text and the URL. This is the typical ad, the kind we see plenty times a day and the one we are used to seeing. Since it is nothing special, we don’t even register its existence. It`s just one more ad out there in the dense jungle of Google ads.

A successful ad, on the contrary, stands out from all the other advertisements. Thereby, it not only attracts more clicks but it also attracts the right clicks.

Here we present six tips, which will make your ads the special one Read more

The structure of an AdWords account is a decisive factor for success or failure of an AdWords Campaign. A thoughtful account structure is based on the division of campaigns and ad groups. This facilitates a targeted control as well as an exact measurement of the outcome.

If a single ad group treats too many different subjects or if it contains keywords with too many different settings, it is almost impossible to keep track of the performance on ads level.

In fact, it is all about finding the right structure for each account. However, the structure must not be too complex but detailed enough in order to keep track on performances.

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