For years now the number of search queries performed on smartphones and tablets has been rising. Since 2015 Google has recorded more queries from mobile devices than desktop computers. To cater to this majority of users Google is changing its algorithms to calculate websites’ ranking positions based on their mobile versions. Read more
https://kloos.agency/wp-content/uploads/2016/11/mobile-index.jpg289672Thomas Klooshttps://www.kloos.at/wp-content/uploads/2015/07/kloos_logo_schwarz_150.pngThomas Kloos2016-11-21 11:21:322016-12-15 09:34:22Google going for a mobile first index
Online visibility is gaining more and more importance for small businesses as well as local branches of bigger companies. User behavior shows that a rising number of potential customers tend to check online for opening hours, offers or reviews before going to a barber shop or visiting a doctor. This kind of upfront research is often an important decision factor.
Google Search is of course still the number one place to go. So how can you achieve an optimal placement in Google’s “local search results” for an optimal visibility? Read more
https://kloos.agency/wp-content/uploads/2016/09/map-1272165_1280_blog-1.jpg289672Thomas Klooshttps://www.kloos.at/wp-content/uploads/2015/07/kloos_logo_schwarz_150.pngThomas Kloos2016-09-14 11:21:592016-09-14 13:47:12Local SEO – The value of business directories for local search rankings
Which is the best position for your AdWords ad? Most would clearly vote for the first position. We argue: it depends.
The first position clearly has two advantages: Firstly, the ad displayed at the first position gets the most clicks and it is placed even above the organic search results. This can be helpful since countless users still don’t know the difference between organic and paid search results. Secondly, when applied correctly, the first three ads displayed acquire more space than the organic results.
In fact, if the campaign is about branding or market dominance, it is advisable to run for top positions. Read more
https://kloos.agency/wp-content/uploads/2016/06/adwordsII.jpg357724Thomas Klooshttps://www.kloos.at/wp-content/uploads/2015/07/kloos_logo_schwarz_150.pngThomas Kloos2016-07-14 10:07:482016-06-22 10:08:58AdWords: Ads position and quality score
When talking about AdWords or managing an AdWords campaign, it is all about click rates, keywords, schedules, bids etc. We too often forget the most important tool, which is the ad itself.
In fact, a potential client sees nothing but your ad. It is hence up to a successful wording to communicate your message and to fire the expectations. To make it clear: the ad should definitely be the core of every AdWords campaign.
The typical ad contains a headline, two lines of text and the URL. This is the typical ad, the kind we see plenty times a day and the one we are used to seeing. Since it is nothing special, we don’t even register its existence. It`s just one more ad out there in the dense jungle of Google ads.
A successful ad, on the contrary, stands out from all the other advertisements. Thereby, it not only attracts more clicks but it also attracts the right clicks.
Here we present six tips, which will make your ads the special one Read more
This year’s SMX Conference in Munich took place on March 17th and 18th and we were grateful to attend this outstanding event for search engine optimization. More than 80 high-level speakers gave notes about various SEO, SEA and online marketing subjects. To put it short: SMX Munich 2016 was the best conference we’ve ever attended. Read more
The structure of an AdWords account is a decisive factor for success or failure of an AdWords Campaign. A thoughtful account structure is based on the division of campaigns and ad groups. This facilitates a targeted control as well as an exact measurement of the outcome.
If a single ad group treats too many different subjects or if it contains keywords with too many different settings, it is almost impossible to keep track of the performance on ads level.
In fact, it is all about finding the right structure for each account. However, the structure must not be too complex but detailed enough in order to keep track on performances.