SEO
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Social Media Marketing
Facebook, Instagram, TikTok & Co. – Where Your Target Audience Will Actually Be in 2025
Social media is no longer just about entertainment – it’s a powerful marketing tool. However, not every platform is relevant for every target audience. Instead of trying to cover all channels, we recommend this approach: Let your target audience guide your platform selection.
SEO
Using SEO Tools Correctly: Not Every Problem is Truly a Problem
SEO tools are powerful instruments for optimizing websites. However, the numerous error messages and warnings they generate can be overwhelming and create the impression that your website is on the verge of collapse. Why this isn't the case and how you can leverage the data from SEO tools to your advantage will be explained in this article.
SEO
Outdated Content and Its Impact on SEO: Tips to Combat Content Decay
What should you do when a once-popular blog post gradually loses visibility and traffic? In this article, you'll learn how to prevent content decay and keep your website content fresh and relevant!
Design
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Development
Custom web design – Tailor-made high-end solutions with WordPress
What does good web design look like and why is it important for your business? In this article, you will learn how the design of your website affects the way your brand is perceived by potential customers, and how custom web design based on WordPress can help you get a website that is tailored to your individual needs.
Design
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Development
Web design based on a WordPress theme
You don't have to dig deep to build your own website. Theme-based web design allows even smaller companies with a limited budget to build a beautiful and user-friendly website to strengthen their brand's online presence.
Analytics
Google Remarketing: Privacy Compliant with Borlabs Cookie & Tag Manager
Remarketing can be used to display more specific ads to users who have already visited the company's website. Be it via classic display campaigns, video ads or even search campaigns. However, because cookies are set in the user's browser for this purpose, it is mandatory to obtain the user's consent according to the GDPR.
SEO
Paywalls and SEO – how to get your gated content ranked by Google
Paywalls are one possible model from monetizing a website’s content. They are especially popular with quality news sites and websites that offer highly valuable content that takes a lot of resources to produce. While it’s a great model for monetization, it’s always been tricky for SEO: if Google doesn’t see your content, how are they going to rank it?
Analytics
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SEO
Google Analytics‘ Bounce Rate
The so called bounce rate can be a significant indicator for a website’s performance. However a high bounce rate doesn’t necessarily mean that a page is underperforming.
ORM
Reputation Management – Saving your Good Image
“There is no such thing as bad advertisement” – What may have been true in times long gone doesn’t apply to the internet age anymore. Not only does the web grant each single user a much greater coverage and outreach it also never forgets.
SEO
Duplicate Content – the effects on SEO and how to deal with it
Duplicate Content is content, that can be found online on more than a single website, meaning it can be accessed via multiple URLs.
Analytics
Google Analytics Basics
How do you know if your website is a success? Or how many users visit your website on a daily basis, how long they linger there, from where and how they reach the site or where they leave it? What can you learn from your visitors’ interaction with your website?
ORM
Does Google prefer negative or skeptical content?
After working on many and versatile Online Reputation Management projects we have seen a phenomenon that reoccurs over and over again: Negative or discriminating content about individuals or companies often ranks better than equal positive content
SEO
Google going for a mobile first index
To cater to the majority of users Google is changing its algorithms to calculate websites’ ranking positions based on their mobile versions.