Google Analytics

Correct data.

Correct interpretation.

Correct decisions.

Google Analytics is the most common tool to record how users behave on your site. But are the numbers in your account correct? How should they be understood? And can the data answer your questions?

In our Analytics workshops for beginners and advanced users we show you how to use Google Analytics and the Google Tag Manager to correctly capture the data you are really interested in.

We adapt the content of our workshops individually to your project and your requirements and address all topics that are particularly important to you.
We impart this knowledge in a practical way so that you can put what you have learned into practice.

Wir waren superzufrieden mit allen Workshops die wir bei .kloos gemacht haben. Wir konnten viele nützliche Infos für die tägliche Praxis mitnehmen. Insgesamt war es super hilfreich und ist jedenfalls empfehlenswert. Vielen Dank!

Sonja Kohlreiter

Individual Google Analytics training

One of the biggest strengths of online marketing is that the success of advertising measures can be easily evaluated with effective data collection & analysis and adjustments can be made quickly. Our Google Analytics training gives you the necessary knowledge to analyze visitor numbers and other important key figures on your website, to evaluate the effectiveness of advertising measures and landing pages and to plan new measures in a targeted manner.

Learn to use Google Analytics like a pro

Google Analytics is a powerful tool for web analysis. At first glance it seems easy enough to use, but it is worth taking a closer look at the possibilities of Google Analytics to get more out of it. In our Google Analytics trainings, we are not concerned with the abstract transfer of knowledge, but we set up your account together with you, think about what data you need, show you how you can collect it, how you analyze it and which conclusions you can draw from it. This gives you the tools you need to continue working independently with Google Analytics on your website after the training!

Topics of our Google Analytics training

Based on your level of knowledge we will work on the following topics in our individual Google Analytics training:

  • How does the tracking of Google Analytics work?
  • Which user data does Google Analytics collect?
  • What are the key figures and functions of Google Analytics?
  • How can individual numbers be collected with the Tag Manager?
  • How do I use Google Analytics Tracking in compliance with GDPR?
  • What can I learn from Google Analytics about my SEA campaigns?
  • What can I learn about my SEO activities?
  • How do I analyze the data quickly and effectively?


Our offer for Google Analytics trainings

In our analytics workshops we will take a look at your website and your level of knowledge: Whether you are already familiar with central KPIs such as page impressions, sessions, bounce rate, etc. or have specific questions about how you can best analyze your Google Ads campaigns – we will tailor our offer precisely to you.
The workshops take place at our office, at your office or virtually via Zoom. The number of participants is flexible.

We are looking forward to your inquiry and to a new challenge!

Tell us about your project

Further Workshops

For further support in online marketing, we also recommend our SEO workshops and Google Ads training courses, which provide you with the necessary knowledge and tools to manage those channels on your own.

We have achieved goals for:

".kloos can be described as "the web agency" that takes time to understand the industry, market and goals and then builds brilliant strategies. With unparalleled technical knowledge, the team from .kloos was able to transform the landscape and leverage technology to our competitive advantage. I can highly recommend .kloos to any organization looking to grow their business quickly. "
Britta Steele, Chief Marketing Officer
Sixsentix Group

‘’When working with agencies, what is really important to me is that there is no client-agency relationship, but rather a proper team feeling. With .kloos I truly felt that they want us to succeed just as much as we do. This created a lot of trust, and with quality work, that .kloos provided, we definitely got to a higher level together.’’
Vanja Lazic, CMO
Store Room

"We were super happy with all the workshops given by .kloos. We learned a lot about SEO and could immediately apply the knowledge in our daily work. Daniel used examples from our own website in the trainings, showed us what to pay attention to and where the biggest potentials were. Altogether, it was extremely helpful and actionable. Thank you!"
Sonja Kohlreiter

“.kloos has always been more than willing to reply to our every request promptly and efficiently. The team carefully studied and optimized many aspects of our website, so that we see huge improvements across all target countries and language versions. They helped us with the restructure of our Google Ads campaigns, a change that made the campaigns more efficient and profitable. “
Paul Duff, CEO
BIZ Courier

“The Google Ads workshop gave us clear, constructive and actionable advice on how to adjust and improve our Ad’s and conversions according to our needs. Great value for money!”
Tina Johansen
NAGRA Kudelski