Google Analytics is the most common tool to record how users behave on your site. But are the numbers in your account correct? How should they be understood? And can the data answer your questions?
In our Analytics workshops for beginners and advanced users we show you how to use Google Analytics and the Google Tag Manager to correctly capture the data you are really interested in.
We adapt the content of our workshops individually to your project and your requirements and address all topics that are particularly important to you.
We impart this knowledge in a practical way so that you can put what you have learned into practice.