Google Remarketing: Privacy Compliant with Borlabs Cookie & Tag Manager

Remarketing can be used to display more specific ads to users who have already visited the company's website. Be it via classic display campaigns, video ads or even search campaigns. However, because cookies are set in the user's browser for this purpose, it is mandatory to obtain the user's consent according to the GDPR.
Read more
Analytics

Google Remarketing: Privacy Compliant with Borlabs Cookie & Tag Manager

Remarketing can be used to display more specific ads to users who have already visited the company's website. Be it via classic display campaigns, video ads or even search campaigns. However, because cookies are set in the user's browser for this purpose, it is mandatory to obtain the user's consent according to the GDPR.
Read more
SEO

Paywalls and SEO – how to get your gated content ranked by Google

Paywalls are one possible model from monetizing a website’s content. They are especially popular with quality news sites and websites that offer highly valuable content that takes a lot of resources to produce. While it’s a great model for monetization, it’s always been tricky for SEO: if Google doesn’t see your content, how are they going to rank it?
Read more
Analytics
|
SEO

Track Google MyBusiness Users in Analytics & Search Console

Read more
Analytics
|
SEO

Google Analytics‘ Bounce Rate

The so called bounce rate can be a significant indicator for a website’s performance. However a high bounce rate doesn’t necessarily mean that a page is underperforming.
Read more
Social Media Marketing

Social Media for Business – What Channels make sense for my Business?

Read more
ORM

Reputation Management – Saving your Good Image

“There is no such thing as bad advertisement” – What may have been true in times long gone doesn’t apply to the internet age anymore. Not only does the web grant each single user a much greater coverage and outreach it also never forgets.
Read more
SEO

Duplicate Content – the effects on SEO and how to deal with it

Duplicate Content is content, that can be found online on more than a single website, meaning it can be accessed via multiple URLs.
Read more
SEO

Switching from a static website to WordPress – an SEO perspective

Read more
Social Media Marketing

Which social media channel is best for your target audience?

Read more
Content Marketing

Key aspects for content creation: format, platform and target audience

Read more
Analytics

Google Analytics Basics

How do you know if your website is a success? Or how many users visit your website on a daily basis, how long they linger there, from where and how they reach the site or where they leave it? What can you learn from your visitors’ interaction with your website?
Read more
ORM

Does Google prefer negative or skeptical content?

After working on many and versatile Online Reputation Management projects we have seen a phenomenon that reoccurs over and over again: Negative or discriminating content about individuals or companies often ranks better than equal positive content
Read more
SEO

Google going for a mobile first index

To cater to the majority of users Google is changing its algorithms to calculate websites’ ranking positions based on their mobile versions.
Read more
Google Ads

Six Tips how to write successful AdWords ads

Read more
Google Ads

How to structure AdWords Accounts

Read more