Daniel Marx

Partner & Head of SEO

[link <rel="alternate" hreflang="Bavarian"…>] An SEO all-rounder in the best sense. Finds another technical error and explains it a second time. Wears T-shirts out of conviction.

Articles by Daniel Marx

SEO

GEO: Why we need Generative Engine Optimization now

Once again, the long-predicted end of SEO as a result of AI and AI Overviews has failed to happen, but it’s clear that SEO needs GEO to stay ahead these days. Learn how Generative Engine Optimization works and why GEO is the perfect addition to your existing SEO strategy.

SEO

Visibility across ChatGPT, Perplexity and Google AI Overviews

When looking for something on the internet, people type their question into Google's search bar. Or at least, that used to be the norm. However, with the rise of AI chatbots like ChatGPT, Perplexity and Gemini, the search behaviour of many users is changing.

Analytics

Google Remarketing: Privacy Compliant with Borlabs Cookie & Tag Manager

Remarketing can be used to display more specific ads to users who have already visited the company's website. Be it via classic display campaigns, video ads or even search campaigns. However, because cookies are set in the user's browser for this purpose, it is mandatory to obtain the user's consent according to the GDPR.