Thomas Kloos

CEO
[Something about leadership qualities and an eye for the big picture?] Search engine marketing since the new millennium started. Looking into the future and considering latest development. Serenity from real experience.

Articles by Thomas Kloos

SEO

Paywalls and SEO – how to get your gated content ranked by Google

Paywalls are one possible model from monetizing a website’s content. They are especially popular with quality news sites and websites that offer highly valuable content that takes a lot of resources to produce. While it’s a great model for monetization, it’s always been tricky for SEO: if Google doesn’t see your content, how are they going to rank it?
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ORM

Reputation Management – Saving your Good Image

“There is no such thing as bad advertisement” – What may have been true in times long gone doesn’t apply to the internet age anymore. Not only does the web grant each single user a much greater coverage and outreach it also never forgets.
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SEO

Switching from a static website to WordPress – an SEO perspective

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Analytics

Google Analytics Basics

How do you know if your website is a success? Or how many users visit your website on a daily basis, how long they linger there, from where and how they reach the site or where they leave it? What can you learn from your visitors’ interaction with your website?
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ORM

Does Google prefer negative or skeptical content?

After working on many and versatile Online Reputation Management projects we have seen a phenomenon that reoccurs over and over again: Negative or discriminating content about individuals or companies often ranks better than equal positive content
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SEO

Google going for a mobile first index

To cater to the majority of users Google is changing its algorithms to calculate websites’ ranking positions based on their mobile versions.
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Google Ads

Six Tips how to write successful AdWords ads

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Google Ads

How to structure AdWords Accounts

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