Social Media
Marketing

Engage.

Increase brand awareness.

Build real connections with your target audience.

We put your brand in the spotlight and turn followers into customers.
- Anna Atzmüller. Head of Social Media Marketing

At our social media agency Daruma, we have a dedicated team of social media experts. Combined with .kloos' strategic online marketing expertise, we increase your brand’s reach through tailored social media marketing and strengthen your digital presence. By publishing content on TikTok, Instagram, Facebook, and YouTube, you can build your brand, grow a community and engage directly with your audience.

To make sure it doesn’t stop at likes but delivers measurable results, we complement organic efforts with performance marketing. With paid advertising on Facebook and other platforms, you can expand the reach of your content, and, through precise targeting, reach the right audience.

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Tell us about your project

What is Social Media Marketing?

Social media marketing is part of online marketing. It includes all strategies and activities aimed at distributing marketing and brand messages via social networks. At its core, it involves creating and sharing tailored content to establish direct contact with your customers, as well as those who may become customers in the future.

At its core, social media marketing is about:

  • Building brand awareness
    • Reaching your target audience in an authentic way
    • Encouraging direct customer interaction and buiding a community
    • Increasing reach and engagement
    • Generating traffic, leads, or sales

In general, social media marketing can be divided into social media content marketing and social media performance marketing.

Social Media Content Marketing (organic)

Every social network is a channel through which you can share your content with the platform’s users. Since user demographics and user behaviour differ from platform to platform, content needs to be tailored accordingly. We create eye-catching graphics, photos and videos for TikTok, Facebook, Instagram and YouTube that capture attention and deliver real value.

Strong content builds brand awareness and trust, while performance marketing ensures precise targeting and measurable results.

Social Media Performance Marketing (paid advertising)

Performance marketing involves combining strategic campaign planning with targeted social media advertising to achieve your marketing goals. Through sophisticated targeting and continuous optimisation, we drive your campaigns to peak performance. Regular reports keep you informed about current developments and provide clear insights into results.

Our Approach

We believe in the power of collaboration. That’s why we work closely with you to truly understand your vision and bring it to life with our expertise. Based on this, we develop a social media strategy that’s perfectly tailored to your business.

Through continuous monitoring, we don’t miss relevant trends, platform updates, or new formats. We respond quickly to new developments and turn opportunities into action. This ensures that your social media presence keeps pace with an industry that’s constantly changing.

Our goal is to achieve sustainable results. That’s why we focus on clear strategies, transparent communication, and a true partnership built on mutual respect.

Some Companies we Support with Social Media Marketing

When Should you Invest in Social Media Marketing?

If you lack the time and/or the in-house expertise, it makes sense to consider hiring a social media agency to help you treat social media as a fully-fledged channel in your marketing mix. Working with an agency frees up internal capacity, allowing you to focus on your core business. It also brings in new perspectives that are often hard to uncover within established internal structures.

If you do have the time and want to invest it in social media marketing, but lack the know-how for professional execution, we recommend one of our workshops.

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Tell us about your project

What Do we Offer as a Social Media Agency?

We put the user at the centre of everything we do, whether we’re developing a comprehensive social media strategy with you, planning a performance campaign, or supporting you through workshops.

Drawing on our many years of expertise and a broad set of services, our goal is to take your online presence to the next level!

Target Group Analysis & Strategy

A strong social media presence starts with a solid strategy. Clearly defined goals are essential to make success measurable and help avoid wasted effort. Everything in social media revolves around your audience. Only if you truly understand your target group can you deliver the right content to them. And ultimately, how you present your content determines whether your chosen target audience feels addressed. We bring all these factors together in a well thought-out creative strategy.

Organic Social: Content Planning & Creation

A strong content plan—and consistent execution—is the key to a successful social media presence. Our creative team produces compelling content, from images and graphics to videos, that reflects your goals and vision and maximises engagement with your target audience. While each platform has its own formats and requirements, we ensure a consistent brand thread that makes your business recognizable across channels. With optimised publishing times, we make sure your message reaches your audience at the right moment.

Paid Social: Campaign Management & Ad Creation

To ensure your content reaches the desired audience, we run paid ads. Together, we define your goals, whether that’s increasing website visits, boosting webshop sales, or increased engagement, and develop a tailored campaign concept based on them. Regular reports provide full transparency and keep you updated on campaign performance at all times.

Community Management

A thriving community is at the heart of a successful social media presence. We respond to messages, encourage discussion, and nurture relationships with your followers. If you’d like, we can also train your team in effective community management.

Influencer Marketing

Influencer marketing adds a highly effective layer to your social media strategy: recommendations from people your audience already trusts. We select suitable influencers and creators and handle coordination and communication throughout the collaboration.

Workshops

Social media marketing for small businesses doesn’t always have to be fully outsourced. If your internal team has the necessary knowledge, they can manage it themselves. That’s exactly where our workshops come in. Whether it’s an introduction, a refresh, content and editorial planning, platform strategies for TikTok and similar platforms, or a deep dive into performance marketing—we tailor each workshop individually to your goals and existing skill level.

How our Social Media Marketing Projects Work

As a first step, you send us an enquiry including your website, links to your company’s social media profiles (if available), and your goals (if they’ve already been defined).

We review your project in detail and get back to you with further questions to clarify the key points. After that, we’ll invite you to a free initial consultation. We only take on projects if we are confident we can make them successful.

We look forward to your enquiry—and to a new challenge!

Social Media Marketing: Our Offers & Pricing

Organic Social: Always-On Marketing

Perfect for …
anyone who wants a professional social media presence without having to produce content and post regularly themselves.

What we do:
We create a monthly editorial plan, produce four high-quality posts per month for Instagram, Facebook, TikTok and YouTube Shorts, and publish the content.

Your benefit:
Continuous management of your social media channels with professionally produced content that increases brand awareness and reaches your target audience.

Cost: from 2,000 Euro per month

Paid Social: Campaign Management

Perfect for …
companies that want to use social media for targeted campaigns (minimum four weeks) and scale their reach.

What we do:
We set up your campaigns, define the target audience, create content, and run performance-focused social ads. We manage the campaign throughout its entire duration, optimise continuously, and deliver a final campaign report.

Your benefit:
A well-thought-out campaign that increases reach, engagement, or conversions in a targeted manner.

Cost: from 1,200 Euro per month

Combo Package: All-Round Service Organic Social + Paid Ads

Perfect for …
companies that want both organic content and paid social ads managed together—for maximum impact.

What we do:
We combine regular social media postings with ongoing advertising campaigns. This includes a monthly editorial plan, four posts per month, plus campaign setup and management including audience analysis.

Your benefit:
Organic visibility plus paid ads for more brand awareness, reach, and better performance.

Cost: from 2,800 Euro per month

Content Creation: Platform-Specific Content for Your Audience

Perfect for …
companies that manage social media in-house but need support creating content for ongoing posting.

What we do:
We produce high-quality content for all relevant social media channels, perfectly tailored to your brand and target audience. All assets are delivered ready to publish, so your team can post them directly.

Your benefit:
Professionally produced content that strengthens your social media presence without tying up internal resources.

Cost: according to effort

Industries We Work With

Potential customers often ask us: ‘Do you already have experience in our industry?’
From our point of view, this is not a decisive criterion. We have extensive expertise in social media marketing and do not limit ourselves to a single field or a specific industry. Over the last 15 years, we have gained experience in a wide variety of industries.

We have social media marketing expertise in the following areas:

  • Webshops, e-commerce, retail
  • Doctors, clinics, and psychotherapist
  • Lawyers
  • Tourism, hotels
  • Real estate portals, developers, brokers
  • Telecommunications
  • Financial service providers, banks, and insurance companies
  • International & multilingual SEO projects
  • B2B

We have achieved goals for:

".kloos can be described as "the web agency" that takes time to understand the industry, market and goals and then builds brilliant strategies. With unparalleled technical knowledge, the team from .kloos was able to transform the landscape and leverage technology to our competitive advantage. I can highly recommend .kloos to any organization looking to grow their business quickly. "
Britta Steele, Chief Marketing Officer
Sixsentix Group

‘’When working with agencies, what is really important to me is that there is no client-agency relationship, but rather a proper team feeling. With .kloos I truly felt that they want us to succeed just as much as we do. This created a lot of trust, and with quality work, that .kloos provided, we definitely got to a higher level together.’’
Vanja Lazic, CMO
Store Room

"We were super happy with all the workshops given by .kloos. We learned a lot about SEO and could immediately apply the knowledge in our daily work. Daniel used examples from our own website in the trainings, showed us what to pay attention to and where the biggest potentials were. Altogether, it was extremely helpful and actionable. Thank you!"
Sonja Kohlreiter
WienXtra

“.kloos has always been more than willing to reply to our every request promptly and efficiently. The team carefully studied and optimized many aspects of our website, so that we see huge improvements across all target countries and language versions. They helped us with the restructure of our Google Ads campaigns, a change that made the campaigns more efficient and profitable. “
Paul Duff, CEO
BIZ Courier

“The Google Ads workshop gave us clear, constructive and actionable advice on how to adjust and improve our Ad’s and conversions according to our needs. Great value for money!”
Tina Johansen
NAGRA Kudelski