Content Marketing
From pure content to storytelling.
We tell your story.
Content Marketing
Content marketing is about bringing important messages – or advertising messages – very appealingly packaged directly to the desired target audience.
The content could come in the form of information, advice or entertainment. It’s just important that it addresses the desired target audience. Using storytelling. Content marketing isn’t just a very interesting advertising channel, it’s also a popular strategy for building links.
Stephan Berger
Content Creation, AdWords
.kloosStorytelling
Storytelling is advertising with stories.
We all remember interesting stories and funny situations much better than pure information, numbers or abstract ideas. In storytelling, we package the core message in metaphors or even in whole stories. Abstract ideas get a face, a personality, a connection. Suddenly, it’s not purely a matter of conveying facts – it’s about emotions.
If we manage to touch and captivate your target group emotionally, we’ve won. Through these emotions we can convey your message so that it sticks.
Positioning and distribution
We research resources and influencers your target audience is already following. We find platforms that are thematically relevant and topics that suggest that there could also be interest in your product or service.
And we place your content on exactly these platforms and distribute it across all social media channels available.
In doing this, we always pursue two objectives:
- We want to attract relevant readers to convince them directly.
- We want to build links from resources that strengthen your website’s backlink profile and thereby improve your rankings.
Content for SEO
In 2000, the website that won the best search results was the website that had the best content. Or at least, the most optimized text.
In 2010, the website that won was the website with the best links. Or at least the most links with the best anchor text.
Today, the website that wins is the website that offers the best, most relevant content that’s actually read and recommended, and at the same time has the most relevant links – from other sites that similarly have the best content about the topic.
And that’s exactly what we achieve with a content strategy.
On-Page Content
The content on your website must be the best, most relevant and the most exciting content in your niche. Then you’ll become the authority in your market and get readers, customers, likes and shares. Then other website owners and bloggers will reference your content and you’ll find the SEO gold that everyone is looking for: links.
Whether it’s an online shop, an information website or a contractor’s website: interesting topics can be found and good content created in every sector.
We’ll help you by either training your internal copywriters or taking over all the content creation – text, images and video.
Off-Page Content
If you offer good content on your website, other website owners will be interested.
If it makes sense for the readers, then it’s absolutely fine for other webmasters to take a couple of your articles and publish them 1:1. But you have to make sure that they link to the original content and that a rel=“canonical” link is created.
But we’re thinking ahead and are interested in creating new, independent content for these platforms and placing links to you there. This way, we create very good links from very good domains.
Link building is hard to imagine nowadays without a reasonable content strategy.
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