In 2000, the website that won the best search results was the website that had the best content. Or at least, the most optimized text.
In 2010, the website that won was the website with the best links. Or at least the most links with the best anchor text.
Today, the website that wins is the website that offers the best, most relevant content that’s actually read and recommended, and at the same time has the most relevant links – from other sites that similarly have the best content about the topic.
And that’s exactly what we achieve with a content strategy.