Appear in AI answers
Stay visible
Reach customers
Search habits are changing. More and more people are no longer just asking Google — they're turning directly to AI chatbots for advice. Generative Engine Optimization (GEO) complements traditional search engine optimization by ensuring that your brand and your products are mentioned in AI-generated responses.
Your target audience is already using ChatGPT, Perplexity, and similar tools extensively. Let's work together to make sure they can find you there, too!
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GEO (Generative Engine Optimization) refers to a range of strategies designed to ensure that a brand, product, or specific content is mentioned or cited by generative AI systems. In essence, it’s about intentionally optimizing your website for AI-powered search and answer engines.
Alongside GEO, there are currently several other terms in circulation — some used synonymously, others referring to specific subfields. These include: GenAIO/GAIO (Generative AI Optimization), LLMO (Large Language Model Optimization), AEO (Answer Engine Optimization) and GSO (Generative Search Optimization), some of which are used synonymously and others to describe specific sub-disciplines.
Search behavior is rapidly evolving due to artificial intelligence — more specifically, generative AI. While traditional search engines index and rank content, AI chatbots generate direct answers to user queries. As a result, the way people search for brands, products, and services is fundamentally changing.
This shift makes it necessary to optimize not only for search engines but also for AI. GEO expands traditional search engine optimization by adding strategies aimed at ensuring that AI chatbots like ChatGPT or Perplexity recommend your company — and that Google prominently features your brand, products, and content in its AI Overviews, AI Mode, and other AI-driven tools.
If you want to remain visible today, you need to show up in AI-generated responses!
Whether it’s product research, travel planning, or evaluating different service providers — more and more people are turning to AI chatbots for guidance. Rather than typing individual keywords into the Google search bar, they ask full questions in Perplexity, seek decision-making support from Gemini, or have conversations with ChatGPT. This could be about your product, your service or even your company.
With the right strategies, generative AI systems and models can be influenced in such a way that your business is mentioned — or even recommended as a provider of products and services by the AI itself.
Despite ChatGPT’s rapid user growth, Google remains the dominant force when it comes to searching for information. However, generative AI represents the first real threat to Google’s search monopoly. Google has recognized this and is doing everything it can to make its core product — search — future-proof.
As early as 2024, Google launched the Search Generative Experience: a direct, AI-generated response that appears at the top of the search results page. Since March 2025, this feature — now rebranded as AI Overview (AIO) — has been available in the DACH region as well.
At the latest Google I/O developer conference, the search engine giant announced that AIOs were only the beginning. A new AI Mode will eventually replace the traditional “10 blue links”.
This means that classic search engine optimisation for Google must evolve, and adapt to both AIO and AI Mode to remain relevant in these new, AI-driven answer formats.
Generative AI comes in different shapes. Various AI systems can be distinguished based on how they work and how they access information — each using different approaches:
Training-based language models (e.g. Llama or Claude) obtain their ‘knowledge’ from the data they were ‘fed’ with. These models do not access the internet in real time.
Search-based AI systems (e.g. Google AI Overviews or Bing Generative Search) rely on the index of traditional search engines. They break down user queries into sub-queries, perform live searches, and then synthesize the results into a coherent answer.
Hybrid RAG models (e.g. ChatGPT Search) combine training data with access to external sources such as search engines, websites, or proprietary databases to generate answers that are both up to date and rich in context.
Depending on how these models function, they can be influenced by GEO to varying degrees.
We understand GEO as an extension of traditional SEO — in the spirit of Search Everywhere Optimization. The goal of all our GEO initiatives is to ensure that your brand, services, products, and narrative remain visible.
Brand Visibility
Your company or product should be mentioned — ideally in a positive light — in AI-generated responses. The focus here is on branding and creating a first or additional touchpoint along the customer journey with your brand.
Citation of Your Website
Your website should appear as a trusted source and relevant reference in Google’s AI Overviews and in responses from ChatGPT and similar tools.
Narrative Control
Even if your brand is not explicitly mentioned, or if the AI doesn’t display sources at all, it can still be a strategic goal to have your perspective reflected in the AI’s responses. This also helps ensure that facts are presented accurately.
To measure the success of Generative Engine Optimization (GEO), we primarily track your brand’s presence in AI Overviews and chatbots — focusing on mentions, citations, sentiment, and positioning within AI-generated responses. These factors are monitored continuously throughout the optimization process, allowing us to analyze how the content of AI answers changes over time.
In addition, we also keep an eye on traditional KPIs, such as changes in user behavior on your website and mentions or backlinks to your domain from other websites.
Perfect for …
Companies that want to understand how well their website and brand are positioned for AI-powered search, and where there is room for improvement.
What we do:
We analyze your market environment, website, content and target audience, focusing on visibility in widely used AI systems. You will receive a data-driven assessment of how prominently your content appears in AI Overviews, and how ChatGPT, Perplexity, and other AI assistants reference your content, as well as highlighting any untapped potential.
Key areas of the impact analysis:
Your benefit:
You’ll gain a solid evaluation of your visibility in generative AI systems — along with clear, actionable recommendations for fast and sustainable optimization.
Cost: one-time from 1,800 Euro
Perfect for …
Companies that want — or need — to appear in AI-generated answers with their brand, products, and services, especially if their target audience is already heavily relying on these tools.
What we do:
We develop a custom GEO strategy aligned with your customer journey, covering everything from relevant questions and keywords to positioning and visibility goals. We research the topics, prompts and questions your audience is asking AI. Together, we define which search queries should trigger mentions of your brand, product, or company.
Key areas:
Your benefit:
You receive a robust, AI-focused content and communication strategy tailored to your competitive landscape and audience behavior.
Cost: one-time from 2,700 Euro
Perfect for …
Companies that want to understand whether and how their brand and products are being mentioned by various AI systems, and how this visibility is evolving over time.
What we do:
We define a custom sample set of prompts, keywords, and questions, and continuously monitor if and how your brand appears in AI-generated responses. Based on this, we derive clear, actionable recommendations.
Key areas:
Your benefit:
You maintain control over how your brand is represented in AI systems and gain early insights into opportunities or risks for your brand perception.
Cost: one-time from 1,800 Euro
Perfect for…
Companies that want to continuously optimize their brand for AI systems and build long-term, stable visibility in AI-generated results.
What we do:
We continuously optimize your content, site structure, and technical foundation, with a strong focus on AI relevance and visibility. We ensure your content is designed to be easily processed by generative AI systems, and we work to establish your domain as a credible and trusted source, increasing the likelihood of being cited in AI-generated responses.
Key areas:
Your benefit:
With ongoing optimization, you remain visible, relevant, and trustworthy — even as the AI landscape continues to evolve.
Cost: From 1,800 Euro per month
Perfect for…
Brands that want to build authority and reputation beyond their website, through mentions, citations, and backlinks.
What we do:
We strengthen your digital authority through targeted off-page measures and the creation of credible third-party references to your brand.
Key areas:
Your benefit:
You position yourself as a long-term trusted source. By contributing your expertise on relevant platforms, you strengthen not only credibility and audience trust, but also your visibility in AI searches.
Cost: From 1,800 Euro per month
Long-term success requires continuous development of your content and ongoing optimization of your website to meet changing requirements. That’s why we are constantly developing our GEO measures, refining and testing innovative approaches — always in close collaboration with you.
A GEO project begins with an initial phase where we conduct an in-depth analysis of your website and develop strategies to best reach your target audience. While each project is unique, there are four core areas we address in the first phase of every optimization for GenAI search systems:
We take care of all the technical, structural and content-related aspects of your website to ensure that both customers and AI agents trust your content. By positioning your brand beyond your own website, we enhance your authority and make your expertise credible.
Every GEO project is different — with unique target audiences, markets, and budgets. That’s why we tailor our services to your specific needs and carefully assess in advance whether we can achieve your goals with the resources available.
When we take on a project, we do it with genuine commitment and full dedication.
Send us an enquiry with key information about your brand, website, goals and main competitors. We’ll thoroughly review your case, get back to you with any questions, and clarify the most important parameters. After that, we’ll be happy to invite you to a free initial consultation.
We look forward to hearing from you — and to taking on a new challenge with you!
