Content
Marketing

Content strategy

We define the target audience, format and platform for the publication. We research the core topics as well as related subject areas and trends. The most frequent questions and problems of the target group are collected.

From this, we develop a strategy for creating relevant content that appeals to your target group.

However, a good content strategy is not created just once, but is continuously analyzed and optimized: What has worked, and what has not?

Editorial planning

The timing is critical: At what time of the year, at which event should you publish content? How do you create variety? How do you ensure that you do not run out of topics?

With the right editorial planning, the copy writers know what’s in store for them and can prepare themselves in time. At the same time, editorial planning must of course be flexible enough to allow you to react quickly to trends and current developments.

SEO texts, keywords & WDF*IDF

Whether you have an online store, an informational website, or are a service provider: we can find interesting topics and create good content in any field.

When creating SEO content, we start with a thorough keyword research. We research which terms your users use and how often these terms are searched for per month.
These keywords as well as terms that are often used in connection with the main keywords – so-called “proof words” – are then incorporated into the text.
SEO uses the so-called WDF*IDF method, which determines how often terms should appear in the text, by analyzing the frequency of these terms’ appearance in other texts.

We can help you by either training your internal copywriters or by taking over the entire content creation process.

Newsletter Marketing

With newsletter marketing, you can easily and effectively inform your customers about new offers, draw their attention to promotions or provide them with exclusive content.

You can also reach existing customers and strengthen their interest in your brand, advertise new offers or make them aware of specials. A newsletter is a great way to target people, who have already shown interest in you, with interesting content and subliminal advertising, in order to turn them into customers.

Social Media

Social media has become an indispensable channel in content marketing: performance marketing is a highly targeted and customizable way to reach your potential customers. Short and concise messages are particularly suitable. Visually supported by pictures and videos, your messages will be remembered. When it comes to content marketing for social media, we are happy to support you in the planning phase – which begins with the selection of the right platform(s) – as well as in the implementation phase.

Blogs & Online Magazines

Blogs, online magazines and guidebooks are some of the best channels for content marketing: Here you can show your expertise, become an important source of information for the reader and thus build trust. At the same time, it is precisely these long form pieces of content that also serve to gain links: We want to build links from resources that strengthen the backlink profile of your website and improve your rankings.

Visual content (infographics, photo, video)

In content marketing, infographics, photos and videos are more than just accompaniments for the text: they complement and enrich the text and enhance it. We select and prepare the right visual material and take care of the creation of infographics and photos.