B2B Marketing Agency

B2B SEO

Compared to B2C, search volume often plays a secondary role in B2B. A solid strategy focuses on identifying the right touchpoints for a complex decision-making process that often involves multiple target groups. Engineers and implementers search for solutions and expect precise, concrete information. You can reach this audience effectively with knowledge articles, in-depth blog posts, and other long-form content. CFOs and managers, on the other hand, want clear, concise information about the benefits of your offering and why it’s a worthwhile investment. Product or service pages work particularly well for this purpose as they communicate your USPs in plain language, without technical jargon.

B2B Ads and Channels

Which channels and ad formats we use depends primarily on your business goals and sales requirements, since leads need to be handled profitably. This can include: 

• Building core B2B channels such as LinkedIn and email newsletters
• Micro-targeting with display ads
• Lead generation campaigns for Google Search

B2B Marketing Consulting

As part of our collaboration, our Senior Marketing Strategist, Vazul Litkey, also draws on his expertise as a government-certified business consultant to ensure a holistic perspective. 

LinkedIn Workshops

The perfect addition to your B2B LinkedIn strategy are our hands-on workshops for executives or employees on using LinkedIn effectively. They empower your team to leverage this important social media channel, both organically and through paid campaigns.

We start with a thorough analysis of your current LinkedIn activity. With practical examples and clear recommendations, your team can put what they’ve learned into action immediately after the workshop. 

Some Companies we supported with B2B Marketing:

• Identify growth opportunities and apply the right digital tools
• Align marketing and sales strategies with business goals and sales requirements
• Define measures, process improvements, and key metrics
• Refine lead generation in close coordination with sales
• Track and evaluate performance metrics and trends

In addition, as an online marketing agency we also monitor brand mentions, links to your website, and shifts in user behavior. This allows us to optimize continuously.

This is what a typical initial project with us looks like. Depending on your business goals, starting point, and priorities, we tailor the process to your specific situation.

1. Introduction & Kickoff: Together, we define your goals, expectations, and the project framework. What do you want to achieve, and how can we best support you?
2. Current Status & Potential Analysis: We assess your current situation and where the biggest opportunities lie. The analysis covers, among other things:

• Online marketing
  • Social media presence
  • Visibility on Google
  • AI/LLMs
  • Marketing-relevant business processes and sales strategy
  • Analysis of your product/service and competitive landscape

Possible consulting methods: SWOT analysis, customer analysis, digital marketing landscape

Tools we use: Majestic, SEMRush, Peec AI, Google Analytics, SparkToro and Google Search Console

3. Strategy Consulting: Based on the analysis, we develop a clear digital marketing strategy and derive concrete next steps that can be implemented right away.

 • Developing an online marketing strategy (including related business and sales processes)
• Creating an action plan with specific recommendations
• Prioritization and quantification: assessing which steps will have the biggest impact and should be tackled first
• Additional tools and methods include social media strategy, online ads strategy, customer journey mapping, personas, and more

4. Wrap-up & Prioritization: To close the project, we review all recommendations, prioritize the most important measures together, and set a realistic timeline.

Your Benefits

At the end of the initial project, you will receive:

• A prioritized action plan
• Practical recommendations for your digital marketing
• A strategic direction for social media, ads, and content
• An overview of your biggest opportunities
• Clear next steps for implementation.

The next phase of our collaboration depends on your specific goals, requirements, budget, as well as the package you choose—one-off or ongoing.

We tailor our services to your needs and take a careful look at your target audience(s), markets, and budget to define which goals we can achieve together.

Send us an enquiry with information about your brand, website, goals, and main competitors. We will review your situation, get back to you with follow-up questions, and clarify the key details. After that, we’ll be happy to invite you to a free initial consultation.

We look forward to your enquiry—and to a new challenge!