There’s a dark chapter in your past that’s now catching up with you.
If someone puts your name into Google, information appears that could damage your private or professional life.
Online Reputation Management (ORM) isn’t just the right way to deal with a shitstorm on social media. ORM is actually an integrated approach to protecting your own name or your company’s name across all channels. We develop strategies and use all the means available to us to protect or save your reputation.
Founder, SEO, AdWords
Negative results on Google
If you’re looking for dirt and dig deep enough, more often than not, you find something. That’s one thing.
But it’s something else entirely when someone searches your name without intending to read anything negative and immediately sees negative opinions, sensational articles or a YouTube video with a defamatory title. A lot of people click on this just out of curiosity. They find dirt without having looked for it.
And that’s exactly what you can avoid.
We develop strategies for keeping the search results for your name or the name of your company clean. For this, we use our in-depth understanding of search results, ranking factors and experience from SEO, content marketing and PR.
Criticism on blogs and social media
You want to control what’s written about you or your company on other platforms just as much as on Google. As a general rule, this is rarely possible. In this case, it’s best to deal with criticism by responding to it, taking it seriously and making changes. Or turning the criticism around and using quick wit to save yourself from an escalation.
However, there’s a range of preventative measures that we deploy for our clients. You can use this to control at least some of the communication and react much better and with much more influence in the event of a problem. And if, after all this groundwork, no problem ever arises, you can simply use the channels for branding. You could do a lot worse.