On the Search Network, you deliver your ad directly to the search results pages of Google and its partners. You can control this through keywords. If a potential customer enters a relevant search term into Google, you can show him or her your ad.
With a good keyword strategy and optimally structured campaigns, this form of advertising is one of the best available to us today. The user isn’t bombarded and doesn’t see ads they’re not interested in – they have already expressed a particular intention.
She wants to buy a used car for less than 8000 euros.
He wants to buy life insurance.
She’s looking for a jacket by her favourite brand.
The user actively expresses a desire. You fulfill this desire. Your ad isn’t an annoying commercial – instead, it helps the user to attain their goal. Your ad is wanted.
Because of this, the conversion rates you can achieve with targeted AdWords ads are incredibly high.