Social Media
Marketing

Interact.

With the right audience.

In real time.

Focus on direct contact with your customers and all those who might become customers.
- Vazul Litkey. Strategy & Marketing Manager

With content on your Facebook, Instagram, Twitter or LinkedIn page you can strengthen your brand, build your community and of course communicate directly with your target audience.

We use social media channels in such a way that you reach your target audience with the right content and get them to interact. To achieve this, we implement your wishes creatively and with all our know-how to plan concrete, individual strategies for you.

Through paid advertising on Facebook & Co. you increase the reach of your content and can reach the right audience through pinpoint targeting.

In the end, the people who interact with your company are the ones most relevant to you. Clearly defined goals allow you to measure your success.

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Tell us about your project

When working with agencies, what is really important to me is that there is no client-agency relationship, but rather a proper team feeling. With .kloos I truly felt that they want us to succeed just as much as we do. This created a lot of trust, and with quality work, that .kloos provided, we definitely got to a higher level together.’

Vanja Lazic, CMO
Store Room

What is Social Media Marketing?

Social media marketing is a part of online marketing. It includes all strategies and tactics to spread your marketing and brand messages via social networks. The focus is on creating and sharing customized content with the goal of getting into direct contact with your customers and anyone who might become one.

In general, a distinction can be made between social media content marketing and social media performance marketing.

The goal
We use Facebook, Instagram and LinkedIn campaigns to achieve your marketing goals.

Social Media Content Marketing

Every social network is a channel through which you can bring your content to the users of the platform. Because the composition of users and the usage differ from platform to platform, content must be prepared platform-specific.
If this simple rule of thumb is not taken into account, the content usually does not work and you will not reach the correct audience.

The content consists of three basic pillars: image, video and text.

We are happy to take care of the planning, creation and publication of your social media content. We create graphics, photos and videos for your Facebook page, Instagram Wall & Co. We show your target audience what they are really interested in and post content at the time they are online.

Social Performance Marketing - paid advertising

Probably the most important term for any social media agency is social performance marketing.
Once a social media performance strategy is in place, ads can be served as efficiently as possible. We set up your Facebook, Instagram and LinkedIn campaigns to achieve your marketing goals.

We build on years of experience and use our know-how to achieve the best possible results. Through sophisticated targeting and ongoing optimization, we bring your campaigns to their peak performance. Regular reports give you an overview of current events and insights into the results.

The most important term for any social media agency is Social Performance Marketing.

Reasons to choose Social Media Marketing

Here are the top 5 reasons why social media is important:

  • Achieve wide reach with little effort
  • Strengthen your brand
  • Social SEO (placement of your online content on online platforms)
  • Direct customer contact & support
  • Human resource management

When should you invest in social media marketing?

If you lack in-house resources and/or the necessary know-how, you should consider hiring a social media agency to use social media as a full-fledged channel in your marketing mix. Agency support gives you the freedom to concentrate on your core business and opens up new perspectives that often remain hidden due to internal structures.

If you have the necessary resources inhouse and would like to use them for social media marketing, but you lack the knowledge, we recommend one of our workshops.

Reach
With know-how and craftsmanship, we ensure that we increase your content's reach.
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Tell us about your project

What do we offer as a social media agency?

We always focus on the user, whether we work with you to develop a comprehensive social media strategy, plan a performance campaign or support you with workshops.

With know-how and craftsmanship, we ensure that we increase the reach of your content and reach the right target group through precise targeting.

Strategy

The perfect social media presence needs a sound strategy. The most important aspect of social media marketing is the target audience. Only those who really know their target group can deliver the right content to them. And finally, the presentation of your content decides whether the selected audience feels spoken to. We take these measures and procedures into account for you in a well thought-out strategy.

Operational Social Media Content Planning & Support

We develop well thought-out social media concepts and implement them consistently, but with the necessary leeway. Of course, each platform must be considered a separate medium, but a certain red thread should always be perceptible. It ensures high recognition value and that your content is positively linked to your brand. We take care of the planning, creation and distribution of your content and give your brand the attention it deserves.

Operational Social Media Performance Marketing

To ensure that your content achieves the necessary reach, we place paid ads that allow you to do just that. Together we define your social media marketing goals. Then we create an appropriate concept to achieve exactly these goals. That could mean more visitors to your website, more purchases in your web shop, or more interactions on your Facebook page. Regular reports present results transparently so that you always have an insight into ongoing campaigns.

Community Management

Community management is the be-all and end-all of a good company website in a social network and can decide whether it is top or flop. We are happy to support your social media team directly in managing your community or help with a workshop to train your employees accordingly.

Workshops

Social media marketing for small businesses does not necessarily have to be completely outsourced to an agency. Together we will define your social media marketing goals and determine the appropriate target group for them. We will gladly guide you through the Facebook Business Manager and Ads Manager to provide you with the technical skills. Each workshop will be individually tailored to your needs and can also serve to refresh or expand existing social media knowledge. Our workshops last 4 or 8 hours, depending on their scope.

This is how social media marketing projects work with us.

The first step is to send us a request with your website, links to your company’s social media sites (if available) and your goals (if already defined).

We take a close look at your project and contact you with further questions to clarify various key points. Afterwards, we will gladly invite you to a free initial consultation. When we accept a project, we do so only with high motivation, belief in success and interest in your product or company.

We are looking forward to your inquiry and to a new challenge!

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Tell us about your project

Industries we work in:

Potential customers often ask us: “Do you already have experience in our industry?”

From our point of view, this is not an important criterion. We see ourselves as social media marketing experts, not as specialists for social media marketing limited to a specific topic.

Over the last 15 years we have become familiar with a wide range of industries.

We have social media marketing expertise in the following areas:

  • webshops, e-commerce, trade
  • Doctors, clinics and psychotherapists
  • Lawyers
  • Tourism, Hotels
  • Real estate portals, developers, brokers
  • Telecommunications
  • Financial service providers, banks and insurance companies
  • International & multilingual SEO projects
  • B2B

We have achieved goals for:

".kloos can be described as "the web agency" that takes time to understand the industry, market and goals and then builds brilliant strategies. With unparalleled technical knowledge, the team from .kloos was able to transform the landscape and leverage technology to our competitive advantage. I can highly recommend .kloos to any organization looking to grow their business quickly. "
Britta Steele, Chief Marketing Officer
Sixsentix Group

‘’When working with agencies, what is really important to me is that there is no client-agency relationship, but rather a proper team feeling. With .kloos I truly felt that they want us to succeed just as much as we do. This created a lot of trust, and with quality work, that .kloos provided, we definitely got to a higher level together.’’
Vanja Lazic, CMO
Store Room

"We were super happy with all the workshops given by .kloos. We learned a lot about SEO and could immediately apply the knowledge in our daily work. Daniel used examples from our own website in the trainings, showed us what to pay attention to and where the biggest potentials were. Altogether, it was extremely helpful and actionable. Thank you!"
Sonja Kohlreiter
WienXtra

“.kloos has always been more than willing to reply to our every request promptly and efficiently. The team carefully studied and optimized many aspects of our website, so that we see huge improvements across all target countries and language versions. They helped us with the restructure of our Google Ads campaigns, a change that made the campaigns more efficient and profitable. “
Paul Duff, CEO
BIZ Courier

“The Google Ads workshop gave us clear, constructive and actionable advice on how to adjust and improve our Ad’s and conversions according to our needs. Great value for money!”
Tina Johansen
NAGRA Kudelski

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